Targeting the upper-middle-class population who would pay a premium for carefully curated, luxurious, and functional products - HOBC is building a basket of niche D2C brands. With their speed of execution being unparalleled, they are able to conceptualize a new brand and build a portfolio of products in a matter of weeks. In a short span of 6 months, they have reached a revenue run rate of 2.5 Crores.