Hospitality Leadership Solutions LLC DBA The Egg and I
Breakfast and Lunch guests represent 60% of the guest count growth in the industry. The Egg and I restaurants enjoy a 100% success rate.
The full service breakfast segment is under-‐ served by national and regional chains with minimal major direct competitors in the breakfast / lunch only category. Breakfast dining-out occasions are increasing – Accounted for 60% of restaurant industry traffic growth over the past 5 years and continuing to grow. Breakfast is a primary meal for Baby Boomers and Millennials. Research shows strong acceptance of The Egg & I Restaurants by consumers