horticure

horticure is a platform for on-demand plant care with a marketplace component for buying and selling plants.

  • Stage Prototype Ready
  • Industry Consumer Services
  • Location Berlin, Germany
  • Currency EUR
  • Founded December 2018
  • Employees 2
  • Incorporation Type Other
  • Website horticure.com

Company Summary

horticure makes it easy for plant owners to outsource plant maintenance, select the right plants for their homes and offices with the aid of horticulturists, and discover all the plants available for sale in their city via the seller marketplace.

The "at home" plant care services are available in a few cities across Europe and the US, and virtual plant care is available worldwide.

Team

  • Deborah Choi
    CEO and Founder

    10+ digital marketing and partnerships experience. 5 years experience advising international startups on US expansion and growth. Bloomberg Businessweek '25 under 25' entrepreneur for first startup (e-commerce). Owns nearly 40 indoor plants.

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