Hoot is both consumer facing and business facing servicing the bar and nightclub marketing vertical. Consumers are referred to as "Owls" and venues are referred to "Nests". When Owls download the mobile iOS and/or Android app, they gain full transparency of what's going on where in real-time through Hoot's "Popular Radar" technology. Nests are able to send discounts, incentives, and offers to surrounding Owls by push notification with tracking.