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Hooray Puree

Hooray Puree manufactures and markets all-natural, shelf stable vegetable purees including Carrot, Butternut Squash and Spinach. Purees were created to meet ...

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Chicago, IL, USA
  • Currency USD
  • Founded January 2011
  • Employees 9
  • Website

Company Summary

Hooray Puree manufactures and markets all-natural, shelf stable vegetable purees including Carrot, Butternut Squash and Spinach. Purees were created to meet the consumer demand for a convenient way to add nutrition to any meal while bridging the gap between the amount of vegetables recommended and consumed. Our customers, both domestically and internationally, include retail grocers, schools, hospitals, restaurants, prisons and the military.


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    April Johnson
    Director - K-12 Sales

    M.A. in Organizational Leadership, B.S. in Hospitality and Tourism Management, Former President of WI SNA (School Nutrition Association) - involved with community and policy making in K-12 Food Service Director 97-11: responsible for K-12 student food service program, develop and manage $850,000 budget, manage 13 staff, menu preparation, food production and service and ordering of all food and supplies.

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    Krista Ward

    Passionate Mom of three, with a JD/MBA, who switched careers from COO roles within the financial investment community to owning a company focused on healthy living. This change resulted from a diagnosis of cancer in January 2008 from which she has recovered. She is committed to delivering consumer food products that create healthier lifestyles. She is a dedicated and creative entrepreneur.

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    David Grotto

    Dave is an R.D., L.D.N., Author of 101 Optimal Life Foods and 101 Foods That Could Save Your Life, President and Founder of Nutrition Housecall, Produce for Kids/PBS Kids Advisory Board Chair, Former Spokesperson for the ADA, Director of Nutrition for Block Center for Integrative Cancer Care

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    Fred Neubauer
    Director - Retail Sales

    Retail sales experience with every market in the country from a retail perspective/extensive network of brokers and distributors. Responsible for sales, new business development, broker management and promotional budget. Kehe 98-07, VP of Sales, revenues grew from $300 to $680 million. MBC 82-98 Sales executive, revenues grew from $20 to $145 million.

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    Nageen Wilson

    Financial, operational and accounting executive with experience in both large corporations and start-ups. Entrepreneur that began her career in public accounting with Arthur Andersen and PW. This led into her own company focused on gov't funded international projects. The last 10 years as the CFO and Bus Dev head at a marketing company , Field Trip Factory, focused on health and wellness programs for primarily retail grocery.

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    Chuck Bonetto
    Director - Restaurant Sales

    Extensive national sales experience with private/entrepreneurial companies. Credible "top to top" relationships established with key decision makers in a variety of purchasing departments. Fiore di Pasta, Precision Foods, Darifair, Ken's Foods, International Multifoods and Orval Kent.


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    Perkins Coie - Ted Wern
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    Porte Brown - Jeff Smiejek

Previous Investors

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    Yohob LLC
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    Lakewest Equity Properties
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    Ronald A. Ward