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Good news multi channel web network & hub. You go to ESPN for Sports, you go to HooplaHa for Good News.

  • Stage Concept Only
  • Industry Media and Entertainment
  • Location Norwalk, CT, USA
  • Currency USD
  • Founded February 2012
  • Website

Company Summary

HooplaHa-Life with a Smile! A multi-channel Good News content platform that provides viewers with uplifting curated, crowd sourced and original videos and blogs. We are the antidote to the never ending bad news bombarding the consumer. Native advertising and sponsorships embed brands within our content. Audience is 25-54, skewing female and unique YouTube channels attract more targeted audiences. Experienced management team with successful exits.


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    Rick Fernandes
    Founder & Board Chairman

    Most recently was president of $1.5 billion company Affinion Group. Founded and sold industry leading marketing services company, Webloyalty and was twice included in Silicon Alley Top 100 celebration of most successful people and holds an MBA from Harvard Business School.

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    Marty Isaac

    Seasoned executive with over 20 years operating experience. Most recently senior vice president at Webloyalty; previously held senior marketing and product management positions at CUC International. Marty has a BS from the Wharton School.

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    Rob Hess
    President & Executive Producer

    Launched indie television production company after heading up the east coast production for Television Program Enterprises. Produced pop culture classics like Lifestyle of the Rich and Famous. Rob has a BS from Emerson College.

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    Laurence Sheinman
    GM & New Business Development

    After senior planning and marketing roles at Citibank and JP Morgan Chase, was key member of senior team that built Synapse from startup to world’s largest magazine agent sold to Time Inc. Laurence has an MS from Binghamton University.