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The Hoop Fund

The Hoop is a crowdfunding platform that transforms consumers into supply-chain investors and champions for sustainable brands.

  • Stage $500K in TTM Revenue
  • Industry Business Products
  • Location San Francisco, CA, USA
  • Currency USD
  • Employees 3
  • Website

Company Summary

The Hoop enables brands to use their sustainability efforts as a platform for customer engagement, creating loyal and inspired customers while strengthening their supply chains. We leverage our network of sustainable and fair trade brands to create engaging product promotions or customer rewards that bundle products that do good with microloans to the farmers and artisans who make them.


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    Patrick Donohue

    Patrick Donohue is an entrepreneur, engineer, and pioneer in business innovation for the base of the world's income pyramid. Patrick's work has taken him deep into low-income communities in the U.S., India, Kenya, and Brazil, where he has guided the social enterprise efforts of companies like SC Johnson, DuPont and Ascension Health. As an engineer, Patrick also developed innovative technology platforms for Rockwell International, Apple, and NASA.

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    Maia Hirschbein
    Director of Business Development

    Maia is a sustainability and microfinance expert with a background in conservation and business development. She worked with Alter Eco to launch reforestation projects throughout the Global South, the Gordon and Betty Moore Foundation to implement multi-year conservation projects in the Amazon Basin, and Fundacion Paraguaya to launch a village-banking program in Paraguay. Maia has a BA in Environmental Studies and Policy from Whitman College.

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    Mary Rick
    Director of Marketing and Community

    Mary Rick is a sustainability professional specializing in community building, cause marketing, and business development. She served as a director for innovative national networks including Global Exchange, the Business Alliance for Local Living Economies (BALLE), and the Investors’ Circle. Mary holds an MBA in Sustainable Business from the Bainbridge Graduate Institute and a BA in International Relations from the University of Minnesota.


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    Hanson Bridgett

Previous Investors

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    Kevin Jones
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    First Light Ventures
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    Hub Ventures