'hoodHeroes

The "Metacritic for brand sustainability" - an ecosystem hub profiling, rating & validating company sustainability via gamified crowdsourcing.

  • Stage Product In Market
  • Industry Marketing / Advertising
  • Location Copenhagen, Denmark
  • Currency USD
  • Founded July 2018
  • Employees 20
  • Incorporation Type Other
  • Website hoodheroes.co

Company Summary

The market needs a single hub to connect the demand & supply for sustainability.

HoodHeroes.co profiles, rates & validates the sustainability of brands - so everybody can find & become everyday heroes.

Gamified crowdsourcing empowers the platform to scale the number & quality of content exponentially & automatically - thus offering companies a direct & engaging way to secure resonance with the sustainability demands of their stakeholders.

Team

  • Frederik Rubens Mortensen
    CEO

    MSc. Innovation & Entrepreneurship, CBS & USC (GPA. 11.8)
    Leading IT Projects in S&M, I&O & HRM (+5y XP)
    Mgmt. Consulting in Strategy, S&M, CSR & Org. Innovation (+3y XP)
    Startup XP in MSc.

  • Jonas Bruun Jacobsen
    CTO

    MSc. Computer Science, DTU & ITU (GPA: 10.4)
    Leading development of IT Systems (+5y XP)
    Full Stack Software Development & Architecture (+14y XP)
    Startup XP in co-founding of Monuco

  • Jason Wiff
    CMO

    MBA. Sustainable Innovation Uni Vermont & Cincinnati
    Leading Marketing & Product in impact marketplace & media platforms & global FMCG brands (+4y XP)
    Management of Sustainability (+3y XP)
    Startup XP in CMO of ACT & Impakter

  • Denny Fröjd
    CFO

    MSc. Innovation & Business Development CBS
    Leading Finance in fintech, cloud-tech & company law (+10y XP)
    Startup XP in CFO of Coinify

  • Maria Reinhard
    COO

    MSc. Finance & Strategic Management, CBS
    Leading & consulting sustainable business development & transformation for corporates, SMEs & NGOs (+6y XP)
    Startup XP in Design to Improve Life® & Healthcare provider

  • Renata Frolova
    Head of Strategy & People

    MBA. Org. Leadership & Strategy, Oxford & INSEAD
    Board Member, IKEA Industry (3y XP)
    Board Member & Head of Supply Chain Sustainability, Maersk (8y XP)

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