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HoneyTracks offers a web-based game analytics solution, which improves marketing profitability, player retention, and game monetization.

  • Stage $500K in TTM Revenue
  • Industry Gaming
  • Location Munich, BY, Deutschland
  • Currency USD
  • Founded December 2010
  • Employees 5
  • Website

Company Summary

HoneyTracks provides a web-based analytics solution for games companies, which helps increase marketing profitability, improve player retention and game monetization. We achieve this by tracking and visualizing in-game metrics in real-time, and offering the industry's leading cohort analysis, funnel analysis, and A/B-testing. Our customers include industry leaders such as Bigpoint, Innogames, and 519games from Europe as well as the United States.


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    Tom Sente

    Prior to joining HoneyTracks Tom was a Director at SAP reporting directly to a member of the board. He was responsible for SAP's Software-as-a-Service solution for SMEs. Prior to this he worked in sales & consulting at SAP. Before joining SAP he worked in an Internet start-up. He hold a Master in Computer Science and an Executive MBA from the University of Mannheim/ESSEC.

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    Sebastian Lagemann

    Sebastian is a veteran in the games industry. In 2002 he developed on of the very first browser-games. He then worked at industry leaders Gamigo (now an Axel Springer company) and Gameforge and was responsible for developing their payment platforms. Prior to HoneyTracks he was Head of Development at Mediatainment, where he was in charge of developing a number of browser-games / web-game such as Fussballcup and 1001.

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    Mark Gazecki

    Mark is a serial entrepreneur in the games industry and founded several venture-capital backed companies. Prior to HoneyTracks he founded GameGenetics (online game distribution) and MegaZebra (social games). Earlier in his career he was a partner at Atlas Venture, an international VC-firm with $2bn in committed capital, and also worked at Bain & Company and Goldman Sachs. He holds an MBA from Harvard Business School.

Previous Investors

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    None. Company is owned by founders.