Hayden Stowell has been involved with the honey industry for 5 years. In that time he helped conceive and develop the Ora brand of manuka honey into a globally recognized brand. He has experience with label design, honey procurement, processing and packing, overseas market access, RMP, export documentation, international marketing, and logistics.

Les has been involved with international marketing for 25 years and began specializing in manuka honey in 2004. Les was a director and CEO of Whakaari International Ltd and M5 Holdings Limited (Ora Manuka Honey). He has extensive knowledge of the industry an is well connected and respected within the industry.

Helen has extensive knowledge in the honey industry through her administrational role with Whakaari International and M5 Holdings. Her skills include accounting, general business administration, taxation and business management.