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Hone and Strop

change the way men’s lifestyle products are purchased by creating a lean e-commerce model, no relying on stores but relies on social media.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location Beverly Hills, CA, USA
  • Currency USD
  • Founded October 2011
  • Website

Company Summary

To create the definitive, trans-formative, prestige men’s lifestyle brand that represents unparalleled quality in all aspects of men's lives. To revolutionize the way men’s lifestyle products are developed and purchased by creating a lean e-commerce business model, which does not rely on physical stores and relies on social media channels for marketing. To create the first and only men's lifestyle social shopping community.


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    Rodney Bell

    Mr. Rodney Bell is a former managing principal at Anthem Capital Partners. While at Anthem Capital Partners Mr. Bell led the financing efforts and capital formation efforts for several cosmetic and skincare lines including Euoko, Bella Organics and LIV. Before joining Anthem Capital Partners Mr. Bell was Vice President of Investment Banking at Asher Capital Partners, a boutique Merchant Bank in Los Angeles where he headed up the investment bankin

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    Cynde Watson
    Director Marketing

    Celebrity Makeup Artist/Beauty Expert Cynde Watson has been making her mark in the beauty industry for over 15 years. From being crowned Miss New Jersey to Executive Director of Global Makeup Artistry/Education Development for Bobbi Brown Cosmetics to Lead Makeup Pro for Mark/Avon Cosmetics, Business and Product Development Consultant for Sephora Collection, Media Coach for Make Up For Ever, Diversity Makeup Consultant for Lancome Paris as well

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    Leesa Smith
    EVP head of sales

    A 20-year veteran of the retail and cosmetic industries, Leesa is currently EVP at Beauty Biosciences (BBS). In this capacity she oversees a brand portfolio, which includes: Lash Allure MD, Agera Spa and Salon, Agera RX, and Organicare. She was instrumental in developing a start-up business strategy and successfully bringing to market more than ten unique products resulting in gross sales of more than four million the first year.   She establishe


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    Dorsey & Whitney

Previous Investors

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    Alliance Acquisitions