Hone and Strop
change the way men’s lifestyle products are purchased by creating a lean e-commerce model, no relying on stores but relies on social media.
To create the definitive, trans-formative, prestige men’s lifestyle brand that represents unparalleled quality in all aspects of men's lives. To revolutionize the way men’s lifestyle products are developed and purchased by creating a lean e-commerce business model, which does not rely on physical stores and relies on social media channels for marketing. To create the first and only men's lifestyle social shopping community.