Gil Bar-Lev, Founder/CEO, 20+ yrs IT, wholesale/retail/e-Commerce.

Gil opened up the Toys category for Amazon and set up the stage for what it is today.

Gil identified the furniture industry-wide inefficiencies and launched HR in 2019, a validated B2B wholesale platform w/o any ad or marketing spend. Gil founded his previous startup in October 2004 and sold his shares for $8M at a valuation of $23M in March 2009 to the company’s customers.

Diane has extensive merchandising experience in the furniture/home décor industry with more than 20 years with Macy's and Bed Bath & Beyond, growing both Brick & Mortar as well as eCommerce sales. Diane is responsible for (a) product assortment & growth; (b) monitor product lines performance; (c) vendor relationships; and, (d) strategic customer management.
https://www.linkedin.com/in/dianenarwid/

Hagar founded her first company at 23 and successfully exited at 25. She led Ladingo, a SaaS for B2B e-commerce shipments, securing funding from notable investors, including Zim. Skilled in product dev, strategy and team leadership, Hagar excels in eCommerce and SaaS. She mentors in the Zell Entrepreneurship Program and volunteers with SpaceIL.