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Your always-on tool to directly engage with an unlimited number of your customers, combining social media user experience & real-time market research insights.

  • Stage Full Product Ready
  • Industry Business Services
  • Location Amsterdam, Netherlands
  • Currency EUR
  • Founded October 2017
  • Employees 10
  • Incorporation Type LLC
  • Website

Company Summary

We've built the system that takes market research out of the shadows and into the open, always-on, data-rich world of the social media generation.

Individuals express opinions on any service, brand, organisation & immediately see the sentiment from their peers.

Businesses have always-on, real-time, unlimited analytics made of their actual customer's consciously expressed feedback.


  • Rado is the initial author of the project idea. While working as a journalist writing of the intersection of politics and digital technology, he saw the need for a new tool allowing expression and measurement of public opinion.

  • Having graduated Philosophy from the University of Aberdeen, Scotland, Iva’s passion for ethics and its application in the digital age brought her to the project at its very inception. Today she is responsible for internal activities ranging from customer success to the ethical use of data by design.

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    Anton Tumbev

    Having spotted the significant business potential of the project Anton is amongst its founders. He holds an MBA from the University of St. Gallen, Switzerland & has more than 15 years of experience in B2B relationship building.

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    Chief Data Scientist

    Hristo joined the team after leading research efforts at the University of Aachen, Germany.

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    Raymond Steers

    Over 25 years of experience in complex server-side architecture, big data ingestion and handling and management of software engineering teams.

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    Stanislav Stoychev
    Senior software engineer

    Stan joined the team after several years as a back-end engineer at the market research giant GfK, where he was handling & harmonising big data.

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    Senior Front-end developer

    Nikey joined the team along Stan, having worked with him for a number of years at GfK as a front-end developer.

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    Software engineer

    Maria interned at the company but quickly proved her talent and was promoted to full-time employee.

Previous Investors

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    Collider NL