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Hiyu empowers a global, consumer audience to have a deeper food experience driven by discovery and sharing of grocery purchases.

  • Stage Product In Development
  • Industry Mobile
  • Location West Vancouver, BC, Canada
  • Currency CAD
  • Founded July 2012
  • Employees 3
  • Website

Company Summary

Hiyu is a mobile grocery shopping application that connects a consumer's shopping list with the people, products and brands that influence them most to help them discover deals, products and recipes. For our clients, the food industry, Hiyu is a targeted marketing platform that enables businesses of any size to deliver targeted marketing directly to consumers during the grocery planning and shopping stages.


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    Daniel Roizman
    CEO, Founder

    For almost 20 years, Daniel Roizman has used his deep knowledge of software development and his problem-solving skills to tackle complex tasks. Notable career highlights include; software development at Toronto's Alias Research, first to market with DVD based video training for VFX with over $300k in annual sales, partner at creative agency responsible for growing team to 50+ and revenue from $400k to $5m in 18 months. Whether working in an inn

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    Chris Cheung
    Advisor, Product Design & Marketing

    Chris brings 18 years of product development and marketing experience to Hiyu. He has proven success marketing apps in both high-end & consumer application. Most recently, Chris has grown a consumer app product line from a 30K user-base to 15+ M in 3 years.
    Chris' knowledge of the app ecosystem, marketing strategy and product design process are second to none.

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    Shirley Dawe
    Advisor, Corporate Director

    Broad business experience ranges from senior merchandising and marketing executive of a national retail public company to the establishment of her own managment consultancy firm with particular expertise in retail management and marketing of branded consumer goods. Served as a director on twelve corporate boards and seven not-for-profit organizations and was at the forefront in the application of best practices in governance and CEO succession an

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    Mike Walkinshaw
    Advisor, Investment

    10 year venture capital veteran specialized in sourcing, growing, and exiting early stage energy technology companies in North America. I build strong relationships with entrepreneurs and fellow investors and have focused on a diverse range of areas from Biofuels, Solar, Waste to Chemical, Fuel Cells and Batteries, and Building Efficiency.

    My core passion is helping to build successful businesses while making a difference in the world.


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    James Hatton Q.C. Partner responsible for the Technology Group at Farris, Vaughan, Wills & Murphy LLP
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    Jonathan Lutz VP, CFO EA Labels at Electronic Arts