To provide the world with a simple go-to resource for starting the car-buying process
Initially, HiTire will primarily feature aggregated professional car reviews and rankings of all cars across all segments. This data, offered simply and easy-to-use, will serve car purchasers by directing them to the top-reviewed cars in the segments in which they are interested. Ultimately, HiTire will be positioned as the world's first stop in the car buying process. Revenues will come from advertising contracts and lead generation.