At Him&Lui, we believe the traditional and online shopping experience doesn't work for most men. All come from three statements:
• 55% of customers can’t find what they want online and offline
• 95% of customers want more personal services
• 75% customers don’t want to spend hours browsing
Imagine someone, who knows you and all the products in the world and who’s there to help you find the perfect outfit that match your profile. This someone is your Him&Lui’s personal stylist.

We connect people who love to shop with people who hate or don’t have time to shop – All online on a 1 to 1personal way.
Our Stylists community concept is loosely based on AirBnB and Uber.
We empower a community of fashion-forward people to curate the best clothing for guys who don't have the time or desire to shop.

Like Uber anyone can apply to be a stylist.
• Community stylists will be selected based on skills and experience.
• They will be trained by our head stylists to keep our high standard
• They will work remotely only on commission ( 5% to 10%) of their sales

Our stylists’ team curate the best outfits on the internet from up and coming designers and put together an instagram looking inspiration picture tailored to user’s profile where user can easily purchase from one click.

- Clients will have the option to receive outfits from many different stylists and to choose someone from the "style squad" free of charge, or one of our head stylists for a fee
- Clients will be able to rate their stylists and leave comments based on their experience, and stylists must maintain a certain rating to continue styling
- This will allow us to have a large database of stylists to choose from, without having to hire many full time employees
- Our stylists are incentivised to find the right solution for the customer not to sell the most expensive items