A better way to protein. We’re Hi! - it’s short for Human Improvement. Launched in the first half of 2020, we're on a mission to help humans’ lives a bit better by making it easier to make smart decisions. We’re starting with food, more specifically, we’re starting with protein powder. We got tired of seeing giant plastic jugs filled with ingredients from unsustainable sources and we wanted to see something different and knew others would too.