Heudia is led by Ed Connors who is a serial entrepreneur with 25 years public health, product development, and quality management experience. He was nominated for the National Medal of Technology and Innovation by a senior representative at the US-HHS for his work with the Social Determinants of Health.

Marty Fisher serves as the team’s CTO and is the former President of AOL's Technology Development division where he oversaw the development of software and systems across AOL. He also served as the Chief Technology Officer of Revolution Health, where he led the development of one of the first social networking sites which changed the way in which people gather and share healthcare information.

Joel Ginsparg serves in an active management and advisory role. Joel brings depth and understanding associated with growth, performance improvement, operations, and finance.

Karen Traversi serves as Chief Operations and Business Development Officer and has over 25 years leading start-up and growth stage companies in digital, technology and health & wellness industries. Holding roles ranging from VP GM to CEO, for companies’ size start-up to >$100 million, Karen’s experience spans sales, marketing, human resources, operations, and all aspects of the customer journey.