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We connect Users and Service Providers through friend and neighbor recommendations

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Minneapolis, MN, USA
  • Currency USD
  • Founded January 2011
  • Employees 7
  • Website

Company Summary

Heroic is a referral engine. We connect Users in need of local Service Providers with recommendations from friends and neighbors. For Service Providers including small to medium sized businesses and sole proprietors, we offer a platform for increased referral business. For Users, Heroic is free to find and connect with recommended businesses. For Service Pros, Heroic offers a free base profile and paid monthly subscriptions.


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    Dan Linstroth
    Co-Founder and CMO

    Innovative and strategic marketer skilled at creating marketing that works. Dan Linstroth brings international marketing and team management experience from Edward Jones where he trained and supervised 50+ employees. Since 2007, Dan has lived in Spain and Argentina where he taught Spanish. Dan manages the company’s marketing strategy, community development and product development.

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    Justin Barrett
    Co-Founder and CEO

    Strategic and mission-oriented leader that generates results. Solutions to marketing and business dilemmas have produced award-winning branding campaigns, generated new revenue channels, offered dramatic cost-savings, gained product entrance to world-class retailers and set brand direction for category leaders. Formerly Justin was Co-Founder and President of Holy Cow, an e-Commerce and apparel manufacturer for Nordstrom, Whole Foods and Von Maur

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    Raj Singh

    Highly analytical and strategic thinker. Raj brings more than six years investment experience with a background in VC, investment banking and private/public investing. He has a unique ability to bring strategic thinking to Heroic’s business development and capital growth strategy.

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    Gene Munster
    Advisory: e-Commerce/Strategy/Financing

    Managing Director at Piper Jaffray

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    Reid Johnson
    Advisory: Marketing/Strategy

    Co-Founder and Former CEO of Internet Broadcasting

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    Paul Linstroth
    Advisory: Law

    2011 Super Lawyer with Corporate and Tax Law Background

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    Bob Jones
    Advisory: Marketing/Advertising

    Former Founder and CEO of Paragon Advertising

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    Ethan Otterlei
    Co-Founder & CTO

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    Reed Robinson
    Co-Founder & CPO

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    Adam Luckeroth
    VP Sales


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    Paul Linstroth
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    Tim Myslajek