HBS Alumni Selena and Khary Cuffe launched Heritage Link Brands when they learned South Africa’s $3 billion wine industry had less than 2% black ownership (despite blacks representing 80% of the country’s population). Today HLB is the largest importer and marketer of black-produced wine from Africa and its Diaspora. Its wines are available in 40+ states, served worldwide aboard three airlines, and in 2,500+ retail establishments globally.