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We help people discover local businesses based on who their friends trust. Helpmor is Angie's List - but for your own personal network.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Mid-Cambridge, Cambridge, MA, USA
  • Currency USD
  • Founded October 2011
  • Employees 5
  • Website

Company Summary

Helpmor is a lead generation service for SMB over Facebook. When a vendor buys a lead from Helpmor, they are also making a charitable donation on behalf of the consumers involved in the transaction. In exchange for donations, Helpmor nonprofit partners market Helpmor to their highly motivated supporters.


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    Daniel Capello
    Founder & CEO

    Dan has spent his career in sales and business development roles in Boston area startups. Notably, Dan acquired the first customers for Abuzz Technologies, a Q&A site acquired by The New York Times, and Amperion, a broadband over power lines equipment manufacturer. Dan also led business development efforts for Archivas prior to its acquisition by Hitachi Data Systems. Dan is a 1997 graduate of Georgetown University.

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    Lance Sanders
    Founder & CTO

    Lance is the founder and CTO of Iterate, a technology consulting firm focused on taking ideas from the concept phase, through development, and into the first year after the site’s launch. Lance has a track record for building highly scalable sites. Most recently Lance served as CTO of Ebyline, an online marketplace for freelance writers and publishers. Lance is a 1999 graduate of the University of Michigan.


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    Tim Ehrlich, Partner Gunderson Dettmer