Baru

Baru created a new supply chain that cuts costs by 40% by tapping into $500 million of installed but underused manufacturing equipment nationwide.

  • Stage Product In Market
  • Industry Industrial/Energy
  • Location Cleveland, OH, USA
  • Currency USD
  • Founded April 2019
  • Employees 4
  • Incorporation Type C-corp
  • Website hellobaru.com

Company Summary

Baru sells products B2B and B2B2C, starting with custom cabinetry. The products are made on existing manufacturing robotics near the customer. Baru can generate revenues of over $1 billion with zero investment in manufacturing or inventory.

Profit rates increase with production volumes. Baru’s digital platform operations are unconstrained by traditional financial or operating limits applicable to most sellers of physical goods.

Team

  • Tino Go
    CEO & Co-Founder

    Serial Entrepreneur/Intrapreneur
    Operations and Finance, US & Europe
    Oversaw 5-year revenue growth from $12 to $85 million
    CFO for $1.2 billion sales business
    Inventor of Baru's patented technology
    BA Economics, University of Michigan and MBA, Indiana University, Kelley School of Business
    Fluent in French and Italian

  • Konstantin Tsiryulnikov
    Software Engineer and UI/UX

    Seasoned, dedicated, and highly professional UI/UX designer, team leader, and full-stack developer with over 17 years of experience designing and building applications, corporate websites, custom back-ends, mobile apps, and games. Proficient at all stages of product development from business goals to deployment.

  • David Buchsbaum
    Manufacturing Engineer

    David is a 34-year veteran of the industry. David recently sold his successful and well-established cabinet-making and custom closet business in Atlanta.

  • Dana Doron
    Marketing Director

    Over 25 years of marketing, brand development, go-to-market experience in consumer-facing businesses of all sizes. Stanford MBA

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