HELIX is a new men's grooming brand founded by the award-winning team that build & sold ZIRH, a grooming co., to P&G in '09 for $150M.
HELIX is an edgy, new men’s brand created by Sindhya Valloppillil, former lead marketer/product developer/innovator of ZIRH, and Todd Smith, former lead designer of ZIRH. We successfully lead ZIRH’s acquisition by P&G (for ~$150M in July ’09). ZIRH was the 1st men’s grooming brand to launch aggressively online in ‘07. Sindhya & Todd won multiple product awards including the most coveted CEW Beauty Award among others for their work at ZIRH