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HELIX

HELIX is a new men's grooming brand founded by the award-winning team that build & sold ZIRH, a grooming co., to P&G in '09 for $150M.

  • Stage Prototype Ready
  • Industry Consumer Products
  • Location New York City, NY, USA
  • Currency USD
  • Founded January 2009
  • Employees 3
  • Website helixmen.com

Company Summary

HELIX is an edgy, new men’s brand created by Sindhya Valloppillil, former lead marketer/product developer/innovator of ZIRH, and Todd Smith, former lead designer of ZIRH. We successfully lead ZIRH’s acquisition by P&G (for ~$150M in July ’09). ZIRH was the 1st men’s grooming brand to launch aggressively online in ‘07. Sindhya & Todd won multiple product awards including the most coveted CEW Beauty Award among others for their work at ZIRH

Team

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    Sindhya Valloppillil
    Founder & CEO

    Most recently, Sindhya was the Brand & Product Development Manager at ZIRH Skincare. While at ZIRH, she successfully created award-winning products and best-selling products in addition to creating and launching 3 brands: ZIRH Platinum Skincare, ZIRH Warrior Collection of Shower Gels & ZIRH Cocktail Bars. In 2009, ZIRH Platinum Drenched Moisturizer won the CEW Beauty Award, the most coveted award in the industry; Sindhya created the formula, copy

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    Todd Smith
    Founder & Creative Director

    Todd is an award-winning graphic designer with a 10 year track record of designing for luxury goods, spirits and beauty brands. Currently, he is an Art Director at Shiseido - NARS and Badger & Partners in New York. For over 2 years, he worked as the lead Designer at ZIRH as a consultant. His client list includes: Adidas, Vera Wang, Coty Beauty, BCBG Girls, Lancôme and Hartmann. He helped successfully launch all branding and packaging needs for

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    Anand Subramanian
    COO

Advisors

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    Peyton Worley of Cooley
    Lawyer
    Unconfirmed
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    Robert Russo, CPA
    Accountant
    Unconfirmed

Previous Investors

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    Sindhya Valloppillil
    Unconfirmed
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    Todd Smith
    Unconfirmed