HELIX
HELIX will be an edgy new men's brand that sells luxury grooming, skincare, and other lifestyle categories aimed at sophisticated, professional men.
- Stage Prototype Ready
- Industry Consumer Products
- Location New York City, NY, USA
- Currency USD
- Founded January 2011
- Employees 5
- Website helixmen.com
Company Summary
Aimed at professional men, HELIX is primarily an e-commerce luxury men’s grooming and lifestyle brand that delivers products designed strictly for men on all levels – formula, fragrance, design and engaging storytelling. By blending the influences of luxury, sport, tech, history, lifestyle and fashion in our design and collection themes, HELIX aims to inspire with classy sex-appeal, wit and aspirational success. BALL SUPPORT™, our male equivalent
Team
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Sindhya ValloppillilFounder & CEOMost recently, Sindhya was the Brand & Product Development Manager at ZIRH Skincare. While at ZIRH, she successfully created award-winning products and best-selling products in addition to creating and launching 3 brands: ZIRH Platinum Skincare, ZIRH Warrior Collection of Shower Gels & ZIRH Cocktail Bars. Prior to ZIRH, she worked at Johnson & Johnson – Neutrogena Cosmetics, Limited Brands - Beauty Avenues and L’Oreal USA – Maybelline DMI in vari
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Todd SmithChief Design OfficerTodd is an award-winning graphic designer with a 10 year track record of designing for luxury goods, spirits and beauty brands. Currently, he is an Art Director at Shiseido - NARS and Badger & Partners in New York. For over 2 years, he worked as the lead Designer at ZIRH as a consultant. His client list includes: Adidas, Vera Wang, Coty Beauty, BCBG Girls, Lancôme and Hartmann. He helped successfully launch all branding and packaging needs for
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Sona BankeriCFOSona is an independent strategic and financial consultant with over 15 years experience working on Wall Street. She spent the first eight years of her career at Goldman Sachs Group in their Equities Division in New York and Hong Kong and later in the Private Equity Group, where she was an investment manager for a $435 million secondary interest private equity fund. She subsequently ran the venture capital fund for the internationally renowned Hos
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Abe ShawiCTO, E-Commerce & Web DevelopmentMost recently, Abe was the Director of E-commerce at AHAVA North America. Prior to that, he was an Internet Marketing Manger at ZIRH and NARS. At
ZIRH, he was responsible for management and aggressive expansion of affiliate program, achieving high growth rate by creating tailored, synergistic
relationships with wide range of partners. He successfully launched ZIRH’s & NARS‘ first international e-commerce site, developing content, design and
la -
Deepak MasandLead AdvisorMost recently, Deepak was the Exec. Vice President & General Manager at Pepsico & Sen. Vice President /Global Head of Marketing for Visa. 26 years of global, cross-industry and multifunctional business experience with a proven track record of
leadership, innovation and business results at several blue chip companies including Visa, PepsiCo, Kraft Foods, General Mills
and Pricewaterhouse . He conceptualized, created and successfully la
Advisors
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Ted Max, Partner at Sheppard Mullin (NY office)LawyerUnconfirmed
Robert Russo, CPAAccountantUnconfirmed
Previous Investors
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Sindhya ValloppillilUnconfirmed
Todd SmithUnconfirmed
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