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A lingerie store to service larger cup sizes

  • Stage Full Product Ready
  • Industry Retailing / Distribution
  • Location Bay Shore, NY, USA
  • Currency USD
  • Founded October 2011
  • Website

Company Summary

We are a retail lingerie store focused on larger cup sizes. Recent studies have shown that over 80% of women are wearing the wrong bra size. Much of this is due to larger sizes not being readily available to consumers. Helen of Troy is here to service that customer that cannot walk into a department store and pick up a bra that fits properly and walk out.


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    Jessica Innocent-Johnson

    Johns Hopkins alum and lingerie fanatic. Helen of Troy is born out of my personal frustrations with bra shopping as an H cup. Bras are not easily available in brick and mortar stores and when they are...they are expensive and not cute :-( . Changing the world one bra at a time.


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    seymour pickney