Equitis Technology, LLC (HeelsDown.com)

An online booking, payment, and reservation platform where farms can market their equestrian activities and people can experience the joy of riding.

  • Stage Full Product Ready
  • Industry Consumer Services
  • Location White Plains, NY, USA
  • Currency USD
  • Founded October 2018
  • Employees 2
  • Incorporation Type LLC
  • Website heelsdown.com

Company Summary

HeelsDown.com is an online booking, payment, and reservation platform for the general public to find equestrian related activities.
Farms can accept bookings and payments, schedule and manage lessons, pair horses to riders, and have visibility to revenue 24/7 in real time. Customers can easily find farms and trainers by location and name, read reviews, view profiles, book trail riding or lessons, rate trainers, and conveniently pay online.

Team

  • John Messina
    Co-founder

    Betty Messina has a strong background in technology sales and marketing and has traveled the globe pitching to some of the largest companies while closing millions of dollars in software sales. Columbia Univ. BA and Harvard Univ. graduate mktg. courses. Betty is a rider training to compete in equestrian hunter/jumper and showjumping.

  • John Messina
    Co-founder

    John Messina is a lifelong technologist with a background in agile product development and has worked for several Fortune 100 firms in both the finance and communications industries. UMASS IT degree, Certified SCRUM Master, and Certified Product Owner. John is a rider training to compete in equestrian showjumping.

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