The average woman is size 16 - most well known larger brands don’t stock past a size 14.

Hear Us Roar founders identified a powerful market opportunity, i.e. a definitive need to provide access to quality clothing solutions to the grossly underserved plus size market.
The plus size market in Australia is the only market (aside from sneakers) to report positive growth in the past 3 years - it is a $1 Billion market in Australia ($25B in USA).