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HealthPro Brands

Marketer of FIT fruit and vegetable wash. Sells both a consumer product and formulation for commercial use.

  • Stage $3M in TTM Revenue
  • Industry Consumer Products
  • Location Cincinnati, OH, USA
  • Currency USD
  • Founded January 2003
  • Website

Company Summary

Recent events with contaminated produce including spinach, lettuce, tomatoes, and more, have made everyone more aware of the need for cleaner produce. Consumers, food-service operators, industrial processors, and even government regulators are demanding that something more be done. Fit Fruit & Vegetable wash is a 100% natural produce wash, and is available in a variety of product offerings to meet your specific needs.


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    Todd Wichmann
    CEO & Founder

    Todd Wichmann founded HealthPro Brands Inc. in 2003. Mr. Wichmann is a Co-Founder of CR Brands, Inc. (formerly Redox Brands, Inc) and served as its President. He served as Brand Manager of Cascade Dishwashing Detergent at Procter & Gambel for eight years.

Previous Investors

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    River Cities Capital Funds, Hauser Private Equity