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Health Life

Unique dietary supplement range for insulin resistance, type-2 diabetes and hypoglycemia.

  • Stage Not Set
  • Industry Consumer Products
  • Location Zakariyya Park, Johannesburg, GP, South Africa
  • Currency ZAR

Company Summary

Providing products of a natural composition. Order received for product range to be supplied to all major retail stores within South Africa through leading health food distributors and producers and involves a co-branding relationship with them. Production cost to be financed through trade finance. The challenge is funds for initial marketing and running costs.


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    A Witthuhn

    An entrepreneurial business person. I developed the products as a result of a dire need to find a non-medicated solution for these conditions. I have had first hand experience of these conditions and am personally very close to the dynamics of these conditions. My product formula for Insulin Resistance/Diabetes 2 has been used with excellent success on my child who had developed insulin resistance at a very young age for reasons not associated to

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    1 1

    This company is structured in such a way that it will not be “top heavy”. Key functions will be “outsourced” to other companies who are specialist in their fields and with this particular business; such a model will work very well. In summary:

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    The DISTRIBUTION is done by one of South Africa’s leading health food distributors and producers who already stock its own product line onto the shelves of these 2500 stores. This product range will be added to their lines within these stores. The range will be co-branded on a mutually exclusive basis.

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    The PRODUCTION of the product will be done by one of South Africa’s leading pharmaceutical contract manufacturing company within their state of the art facility.

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    The FINANCIAL aspects will be overseen by Deloitte and Touche’s entrepreneurial division.

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    Also on board is a pharmaceutical legislative consulting company.

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    Further the advertising, MARKETING and PR functions will be done by an advertising/marketing company.


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    Victor and Partners, Johannesburg South Africa
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    Deloitte and Touche