Health Mavericks

Change your habits, change your life. Our Swap & Drop Method will help you stop smoking and get focused on the more important things in your life.

  • Stage Prototype Ready
  • Industry Healthcare Services
  • Location Barcelona, Spain
  • Currency EUR
  • Founded July 2015
  • Employees 3
  • Website abetterme.today

Company Summary

We offer a smoking cessation coaching program that combines the latest research in behaviour change, neuro psychology and life coaching. It makes healthy habit formation scalable while still being as effective as 1:1 coaching.
For smokers who really want to quit smoking, our Swap & Drop method will help you swap out your old negative habit and help you create new healthier ones aligned with the lifestyle you want to have.
Unlike the alternatives that focus on physical, willpower or cognitive levels which may lead to relapse and feelings of failure, our method is focused on behaviour swapping to create positive, productive and supported transformations.

Quitting smoking with a coach instead of by yourself.

As a result you will smoke less at a manageable rate, change your own belief about your ability to control your smoking and you will just get a lot more things done!

Team

  • Marlene Kirchner
    COO

    Business Innovator, MBA & process optimization consultant creating value by combining Business Acumen & Design Thinking. Marlene sets up lean operations and manages the finances and business development.

  • Gary van Broekhoven
    CEO

    Behaviour designer, Professor at IED University and award-winning designer. 18+ yrs experience in NASA, Vodafone, Disney and in projects from addictive reward systems to helping cancer patients. Created Europe’s first university course in Behaviour Design, specialises in Consumer Psychology and mentors startups. As a serial entrepreneur, Gary sets up the business, creates desirable products and raises investment.

  • Sella Masselink
    CPO (Product)

    Service Designer and neuropsychologist with 5+ yrs at Unilever setting up scientific studies to gain business insights in the field of human functioning, emotions and consumer behaviour. Understands the user through her daily interaction with users and is able to develop a successful user-centered product.

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