Alejandro is the founder, main shareholder and creative director of the company. He holds a BA in Architecture from Universidad Iberoamericana, Mexico City and a Postgraduate degree in Product Design from the Royal College of Art, London. He is also founder and principal of Hierve, an award winning multidisciplinary design consultancy based in Mexico City, with more than 20 years of professional design experience.

Paul studied Industrial Design at Brunel, and then joined Habitat upon graduating in 2002. He joined Made.com as one of their first employees, moving to Shanghai in 2011 to take their product count from 175 to 500. He returned to the UK to join M&S in 2012, and after 5 years there he joined HAYCHE as Managing Director, bringing with him the experience gained from working at design led, huge multi-national and startup furniture brands.

Jemma brings with her a wealth of knowledge and experience in buying and product development. She started her buying career at Heal’s, a design store with over a 200 year history. Jemma then moved to M & S to buy bedroom furniture and over 3 years gained invaluable knowledge of buying, merchandising, marketing and e-commerce for a global retailer. 

Peter graduated from Brunel University and Milan Polytechnic in Industrial Design. 
Since graduating, Peter has concentrated on furniture as his chosen field. Design has taken him to work all across the world, working for studios in Italy, France and Mexico. His experience includes consultancy for artist Brodie Neill, and before coming to our company, he was was Production Consultant and Lead Designer for furniture brand Made in Ratio for 4 years

Elizabeth has a BA in Advertising from The Art Institute of California and an MA in Public Relations from the London College of Communications. She founded
Monforte PR in 2011 - a London based communications agency that works with established furniture companies and emerging designers such as: DL Decor,
Poligon, N&R Foldings and Giorgio Bonaguro. Elizabeth is also a V2com Newswire affiliated agent.