HA! The Healthier Alternative

HA! was founded for frustrated snackers craving nutrition by delivering bold flavor and powerful crunch through plant-based protein.

  • Stage Product In Market
  • Industry Food and Beverage
  • Location Charlotte, NC 28202, USA
  • Currency USD
  • Founded April 2018
  • Employees 1
  • Incorporation Type C-corp
  • Website hasnacks.com

Company Summary

HA! sells exclusively D2C through our Shopify store and Amazon.com. In 2020, we grew our online sales by a YoY increase of 4,900%. We are on pace this year for $400K+ in online revenue.

With gross product margins of 70%, we have plenty of room to scale customer acquisition. On repeat purchases, our customers spend an average of $48, proving that once they try our snacks, they come back and spend more money (30% more) than the initial order.

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