#be

Know yourself. Live better.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Shanghai, China
  • Currency USD
  • Founded May 2014
  • Employees 7
  • Incorporation Type LLC
  • Website hashtag.be

Company Summary

The first product powered by #be self-profiling technology is #beNetwork: a revolutionary content marketing platform which guarantees that users receive only the content they are interested in, on desktop, extension, and mobile. The selection of each user's content is personalised based on their evolving profile of interests. This profile is accessible only to the user, in all UI.

Team

  • Peter Williams
    CTO

    Early-phase CTO of Become Japan, 2005-2009, now the second largest price comparison search engine in Japan. Co-founder of Adinall Ltd. in 2013, an SSP active in the China market.

  • Luther Jones
    Founder

    15 years creative directorial and management experience across a broad spectrum of content and advertising channels in the UK & China.

  • Raimondo Gissara
    Founder

    18 years experience in strategic marketing and communication with a multinational background (L’OREAL) in Europe & Asia/China

Advisors

  • Luca Fenati
    Unconfirmed
    Wai Zee
    Unconfirmed

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