US jewelers are being pressured by the rise of e-commerce and the offshoring of jewelry production. HarpersLove provides a new marketplace for these artisans while meeting the customization trends in the retail space. Customization is a growing trend and is a great business model for small businesses and emerging designers. Our customers are gift givers, fashionistas, brides-to-be, proud parents, etc. We want to be part of their celebration.