‘Happying’ aims to provide a one-stop shop to get recommendations from your friends across key, everyday areas of interest, such as Movies, Books, Music…and more. ‘Happying’ uses your social network to ensure that the recommendations you get from the web are trustworthy and removes the stress of a blind online hunt. With ‘Happying’ we will streamline & automate the whole search, decision making and fulfillment process, without leaving the site.