Digital commerce is moving towards the ”now service”, i.e. when I see something, I want to buy it now! The explosion of peer influence and influencer marketing fuels this trend; millennial consumers are looking for sources they trust.
Using AI, Hanker is able to identify products in posts and drive direct purchases. Similarly, Hanker enables Influencers to monetize their posts and Brands to source the perfect Influencers for their campaigns.