Hachimichi sees a future where, by 2030, IoT enabled technology would commoditize ceramic commodes and toilets would become a place of health monitoring and well-being. They started with SeatO'fresh that creates gateway towards this future. It is a retrofitted automatic toilet seat meant for B2B market. While solving an immediately relevant problem of unhygienic common toilets, it exposes people to a possibility of technology in toilets.