Hacha Corporation wants to be recognized as the leader of at home milk tea beverage appliances with its own specialty pods and prepackaged boba. Hacha is the “Keurig” of milk teas.

Hacha’s business model is similar to Keurig. The model combines the hardware like customer acquisition and software like recurring revenue. For Hacha’s scenario, the variety of pod flavors and add-ons such as boba can provide high profit margins for the company.