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Think Pinterest and Instagram meet Pandora - for your wardrobe

  • Stage Prototype Ready
  • Industry Fashion
  • Location San Luis Obispo, CA, USA
  • Currency USD
  • Founded January 2013
  • Employees 5
  • Website

Company Summary

Haberdashion is an intuitive mobile and web platform that helps you Discover YOUR fashion DNA ™. The secret sauce: style profiles and recommendations are tailored based on visual cues, social relationships and fashion experts. Haberdashion curates apparel, accessories and other luxury goods from on trend brands. Haberdashion took first place at Startup Weekend SLO and is a HotHouse incubator team.


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    Mike Vihuela
    Founder and CEO

    * Responsible for Haberdash's business and marketing operations at large

    * 20 years of leadership experience for Fortune 100 Companies

    * Over 10 years of direct experience with Big Data at TransUnion LLC

    * Successfully directed web and mobile programs that generated 200M annually

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    Lucy Duni
    VP of Marketing

    * Expert marketer in directing national advertising campaigns, digital and traditional

    * Led TransUnion Interactive from less than $2 million in revenues to more than $80 million

    * Responsible for marketing nation wide with annual budgets as large as $35 million

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    James Van Lommel
    Director of Engineering

    * 10+ years experience designing and developing custom, high volume applications that integrate disparate and legacy systems

    * Leads Haberdash as it’s platform will aggregate apparel and accessories from a large number of manufactures and designers

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    Kyle Schoenberger
    Creative Director

    * Leads the design efforts for Haberdash’s web and mobile applications

    * Expertise in User Experience and User Interface with experience leading projects for eBay, Ragu, Digiorno and Electrolux

    * Solid experience in SEO, Advertising and eCommerce applications

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    Megan Lee
    Marketing Manager

    Megan manages content creation and execution of Haberdashion's influencer and brand business development program.


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    Colleen McBride

Previous Investors

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    Distractive Media