Every year we consume over 1,000 Billion plastic bags. By 2050 there will be more plastic in the ocean then fish. We will end this.

By developing the world’s first smart alternative to the plastic bag, the Gyre bag. The Gyre bag is a design gadget that stores in one single motion to the size of a credit card, so you can always easily carry it with you. Result: you never need plastic bags again. Our initial focus is on apparel retailers.