Guerillapps's team of ex EA, Playdom & Lego game designers is developing a social gaming platform to help corporations raise awareness and change consumer behavior for the better in the LOHAS (Lifestyle of Health & Sustainability) - a $290B market segment. Trash Tycoon, our first green themed game, was recently launched in open beta on Facebook and already crossed 200,000 registered players players, with some big corporate partners.