gThrive, Inc.

gThrive's wireless movable sensor gStakes & management software help growers monitor their fields, saving water, fertilizer & power.

  • Stage Prototype Ready
  • Industry Clean Technology
  • Location Santa Clara, CA, US
  • Currency USD
  • Founded March 2011
  • Employees 6
  • Website gthrive.com

Company Summary

High-tech field sensors for growers monitor soil & environment conditions. Data in the cloud with monitoring from a web site or smart phone/tablet app with smart alerts for immediate and trending problems. Reduce water usage, fertilizer & power, improve yields, reduce weeds & disease. Customers: growers who want to understand their fields & improve their bottom line. ROI is measured in months.

Team

  • Laura Borden
    Founder

    Gardener, psychologist, martial artist, personal & group coach. Original gThrive idea. Enneagram coach and teacher; team builder.

  • Bruce Borden
    Founder

    Serial Entrepreneur. 1st UNIX outside Bell Labs at Harvard; Rand Corporation (wrote MH Mail); Founder 3Com (1st commercial TCP/IP); Silicon Graphics (managed their first workstations); CEO/Founder Digital Archway (early blade servers); CTO/Founder Tadpole Computer (acq by General Dynamics); other: Cascade Microdevices, Dana/Ardent/Stellar/Stardent/Kubota

  • Thomas Diede
    Founder, Hardware Lead

    Tom has 30+ years of experience managing and developing hardware products from complex printed circuit boards to high density integrated circuits. At IDT Tom pioneered Content Addressable Memories for internet search and routing, and lead the successful development of a single chip algorithmic search engine with a billion transistors. Previously Tom was the lead engineer on the development of high performance computer graphics hardware.

  • Joop Verbaken
    Founder, Software Development

    Joop is an expert in project management, business development and agile development with extensive startup experience, with successful company exits. Most of his work has been at the intersection of hardware and software, including digital verification simulators to imaging, storage and self-learning picture recognition.

  • Brad Cottel
    Founder, Software Development

    Brad is an expert in agile product management and software development. As R&D and product leader at Borland, Brad delivered the award-winning Borland C++ ($50 M rev) and managed common code across multiple Borland products. As consultant to Rational (now IBM) he managed products at teams across four states and delivered all under schedule. Brad was also Zend Technologies' chief evangelist; launching Zend Framework to millions of downloads.

Advisors

  • Eric Anderson
    Lawyer
    Unconfirmed
    OutForce LLC
    Accountant
    Unconfirmed
    Christopher Goldthwait
    Unconfirmed
  • Kurt Jacobson
    Farm Advisor
    Unconfirmed
    Water Policy Advisor

Previous Investors

  • Large California Grower
    Unconfirmed
    Entrepreneur
    Unconfirmed
    VP R&D at Google, Midwest organic grower
    Unconfirmed

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