gShift

Content marketing engagement metrics from SEO, Social & Mobile. Proving the effectiveness, efforts and investments in content marketing.

  • Stage $1M in TTM Revenue
  • Industry Software
  • Location Barrie, ON, Canada
  • Currency CAD
  • Founded June 2009
  • Employees 15
  • Website gshiftlabs.com

Company Summary

gShift has a Web Presence Analytics software platform for brands and agencies. Its unique dataset from search, social and mobile helps inform the content marketing workflow process to create smart content. It then monitors that content and reports on the performance and engagement of that content in the search engines, social media and mobile devices enhancing the discoverability of brand content throughout the prospects buying cycle.

Team

  • Krista LaRiviere
    Cofounder & CEO

    I am an entrepreneur. I am also the Cofounder & CEO at gShift, a Web Presence Analytics platform that informs brands and agencies on the performance of content marketing in SEO and Social Media.

    I founded the because I'm passionate about digital marketing technologies, knew that marketers needed innovation brought to their SEO strategies and I just happen to have gutsy ideas. gShift stands for the shift that Google has created for marketers.

  • Chris Adams
    Cofounder & CEO

    Chris is the co-founder and CTO of gShift Labs, a web presence software analytics company. gShift’s software,

    As past co-founder and CTO of Hot Banana Software, a search engine friendly web content management system that was acquired by Lyris. In August 2006, Chris was directly responsible for all engineering, product management and data infrastructure of the Web Content Management software offering.

Advisors

  • Timothy Lee
    SVP Growthworks
    Michelle McBane
    Director, MaRS Discovery District, Investment Accelerator Fund
    Unconfirmed

Previous Investors

  • MaRS IAF
    Portfolio Manager
    Unconfirmed
    Growthworks
    VP
    Unconfirmed
    FedDev IBI
    Account Rep
    Unconfirmed

Starting a startup?

Join the world's largest startup network for guidance, tools, and fundraising opportunities.

Get Started for Free