growth IQ provides retail real estate professionals with comprehensive and up-to-date market intelligence that helps them service clients looking for and leasing commercial retail space. Currently, retail real estate brokers, owners and tenants often know very little about what spaces are currently available and even less about the history of those spaces, spending trends, and which tenants would be successful in these properties. growth IQ is working to fill in the gaps. The market is ~$8B and very inefficient. The company has its first paying customers (brokers); its product is also being used by property managers. The company was founded by Nate Houghton who dropped out of HBS to apply the local sales skills he learned at Google to this market.