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Simplifies grocery shopping

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Aarhus, Denmark
  • Currency DKK
  • Founded October 2014
  • Employees 7
  • Incorporation Type Other
  • Website

Company Summary

Grosh is a grocery shopping platform. It serves consumers with an intelligent shopping app. Today for physical shopping, tomorrow also online shopping. Retailers and brands can buy various services, e.g. market sales reports.

The core team has 2 members, each complementing the other. Søren originally founded the company, has extensive product and technical background. Michael has an extensive retail industry network and sales experience.


  • M.Sc.E.E. and MBA, 35 years experience with software development, 20 years experience in building a high maturity organisation, 15 years experience in product management. He's a bit of a swiss knife, knows how to handle most things :)

  • Cand.merc. Michael has 35 years experience in retail and has been working with sales just as long. He has an extensive international network, and has founded and run a retail marketplace before joining Grosh.