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Groove Nutrition (Rumble)

We are an on the go nutrition company. "Rumble" is a convenient, tasty beverage providing optimal nutrition for health concious snackers.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Victoria, BC, Canada
  • Currency CAD
  • Founded February 2008
  • Employees 2
  • Website

Company Summary

We have created a beverage that fills the gaps between meals. It is a product with the highest nutritional profile and made without the compromises so prevelant in the food industry. Our customers are those who are concious about what they put in their bodies, who are looking for a trustworthy nutrition source and superb taste. We are striking a chord with everyone who wants to make better choices, but needs them to be convenient.


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    Steve Hughes

    Co-founder - Groove Nutrition
    Food industry executive with over 15 years of experience
    Prior positions include sales, marketing and divisional management
    B.A., Economics, Queen’s University

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    James McQueen

    Finance professional with 8 years of industry experience
    Investment banking and asset management positions in Europe, North America and Asia
    Registered in the Chartered Financial Analyst (“CFA”) Program
    B.Com., International Business, University of Victoria

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    Paul Underhill

    Co-founder of Groove Nutrition
    Has Cystic Fibrosis, but leads an active lifestyle with focus on nutritional research and active participation in a variety of sports
    Rumble springs out of the recipes he created in order to maximize his own health
    Formerly Manager of the Intellectual Property Program of the BC Government
    Law and B.A., Psychology Honours, University of Victoria

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    Dr. Kim McQueen
    Chief Mixologist/Marketing

    Naturopathic Physician with over 9 years of experience
    Brings her extensive Naturopathic healing knowledge to Rumble’s formula
    In constant contact with consumer needs and current trends (seen weekly on CHEK 6 TV)
    Nutrition consultant to PISE1 and works with athletic programs: Olympic, National and Ironman
    B.Sc., Biology, University of Victoria


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    Cook Roberts
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Previous Investors

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    Chris McQueen and Andrea Decore
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    Bob Francis
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    Chris Curran