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Green Mom Guide

Babies"R"Us meets Consumer Reports for green baby products

  • Stage $500K in TTM Revenue
  • Industry Lifestyle
  • Location New Haven, CT, USA
  • Currency USD
  • Founded June 2013
  • Employees 7
  • Website

Company Summary

The Green Mom Guide is an online shopping and community resource for moms and mom-to-be. It brings together health data, consumer reviews and environmental production information to streamline the research, comparison and purchasing process for moms who are concerned about the health of their children and our impact on the planet.


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    Kate Harrison

    Kate is a green content expert. She has a Maters in Environmental Management from Yale and a JD in Environmental Law from Pace Law School. She is the author of the best-selling green wedding book The Green Bride Guide: How to Plan an Earth-Friendly Wedding on Any Budget and runs - the largest green wedding website. She is a weekly contributor to and regular contributor to Huffington Post.

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    Derek Carbonneau

    Derek has 15 Years of online marketing & e-commerce experience. He was the VP of Marketing at and grew their conversion rate to 3.7% and decreased cost of customer acquisition from $90 to $35 in 3 months.

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    Marcus Nucci

    Marcus has 23 years of e-commerce operations, IT, ERP, and CRM system management expertise. He was the VP of Operations at He has overhauled an ecommerce system to drive annual sales growth from $20M to $270M in less than 3 years


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    Wiggin and Dana LLP
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    Accounting Resources, Inc.

Previous Investors

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    Launch Capital
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    Connecticut Innovations
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    Advantage Capital