Greenlight Analytical Inc.

Increasing revenue by taking the guesswork out of agriculture with rapid, affordable crop validation & optimization with accurate, easy to use, crop analysis.

  • Stage Product In Development
  • Industry Biotechnology
  • Location Dartmouth, NS, Canada
  • Currency CAD
  • Founded December 2018
  • Employees 8
  • Incorporation Type C-corp
  • Website

Company Summary

Greenlight Analytical is revolutionizing vertical farming, precision agriculture, and cannabis production with an affordable, easy-to-use, accurate crop analyzer that provides real time results for growers to make informed decisions in order to optimize their crops for quality, safety, yield; ultimately higher revenue. Our hardware and AI driven software gives growers the information they need to adjust growing conditions to maximize revenue.


  • President and CEO

    Experienced technical and business leader with 20 years leading teams, managing programs, and building business in portable instrumentation for the safety & security, petrochemical, and food & beverage industries. Cultivated and managed teams program & project management, sales & marketing, and applications chemistry. Education (PhD) in Mechanical Engineering & Materials Science.

  • COO and VP Engineering

    Simon has over 25 years experience in technical product development and business operations. Simon’s specialty is in bringing new product concepts to market which he has done for companies such as Nortel, Jabil and Mission Control Space Services in senior full-time positions and as a specialized consultant. Simon holds a M.Sc. Aerospace Engineering from Clifton College and previously served on the British Army Air Corps and as a UN Peacekeeper.

  • Director - Marketing

    Accomplished marketing and communications professional with extensive experience in media relations, technical writing and editing, corporate branding, graphics, and technical publications. Also experienced in organizing and facilitating international micro and nanotechnology commercialization conferences. She managed a network of over 1000 members, 50 sponsors, corporate members, and industrial partners.

  • CPA, CFO

    10 years of experience in complete overview and management of finance function for clients, helping companies get funding (Equity/Government), strategic planning and change management at executive level, building accounting/finance systems and processes for startups.

  • CTO & Scientific Advisor

    20 years of experience developing novel chemical detection and analysis instrumentation, leading research and development teams to bring several world-class mass spectrometry based products to the market for a wide variety of industries including the safety and security sector, petrochemical, semiconductor, food and beverage, healthcare, and aerospace industries.

  • Gillian Williams
    Business Manager

    15 years experience in management and leadership roles, scheduling, accounts payable / receivable, and payroll management.

  • Chief Commercial Officer

    A strategic executive with strong relationship building skills. Serial entrepreneur with several success exits in security and AI.

  • Chief Marketing Officer

    20 years in successful revenue-generating marketing & branding campaigns, product releases, multimedia content creation, implementation, events, team management, and client relations. He’s led the launch of dozens of products, software tools, and services. His campaigns and GTM strategies have brought in well over $70M to date. With his background in design, digital marketing, project & product management.

Previous Investors

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