Green Cure is creating a D2C brand with a focus on herbal/ayurvedic OTC products. The idea is to target chronic ailments which do not have an established herbal/ayurvedic solution. Current product range is in Lung Care, Pain Relief & Skin Care category. It plan to expand its product range to Sleep, Distress, Hypertension, Diabetes, etc and give its customers a herbal alternative to current allopathic medicines.