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Our recommendation engine matches customers with products by analysing historical & realtime data to uncover patterns in consumer behaviour.

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Zastron Road, Cape Town, WC, South Africa
  • Currency ZAR
  • Founded April 2013
  • Employees 2
  • Website

Company Summary

Graphflow's recommendation services analyse our client’s historical and real-time interactions with their customers to uncover patterns in consumer behaviour. These patterns give us insight into a customer’s preference so we can present them with the most relevant products. This creates a more personalised and engaging experience for a customer and inevitably adds to the bottom line. Our customers include leading online retail brands.


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    Robert Andrew Elliott

    I have an Honours in Information Systems from UCT & over 10yrs experience as a consultant & product manager working across Africa, Middle East and UK. As a co-founder, I designed and product managed Engage (SaaS performance management app), which was nominated as a finalist for TNW’s Startup World 2012. I focus on front-end app dev, analytics & data visualisations for Graphflow. I obsess over usability & simplicity, & am at home in Africa.

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    Nick Pentreath

    Nick has a background in financial markets, machine learning & software development. He has worked at Goldman Sachs and at an online ad targeting startup Cognitive Match in London. He led the Data Science and Analytics team at Mxit, Africa's largest social network. Nick is passionate about combining commercial focus with machine learning and cutting-edge technology to build intelligent systems that learn from data to add value to our clients.